{"id":15874,"date":"2016-02-23T16:18:59","date_gmt":"2016-02-23T15:18:59","guid":{"rendered":"https:\/\/www.esimple.it\/en\/realta-aumentata\/"},"modified":"2016-11-17T18:12:29","modified_gmt":"2016-11-17T17:12:29","slug":"augmented-reality","status":"publish","type":"page","link":"https:\/\/old.esimple.it\/en\/augmented-reality\/","title":{"rendered":"Augmented reality"},"content":{"rendered":"

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Augmented reality. AR<\/h1>\n

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Augmented reality. AR<\/h1>\n

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What\u00a0it is<\/h1>\n

Augmented Reality<\/strong>\u00a0allows you to view enhanced content virtually overlapping images we see every day.[\/vc_column_text][vc_empty_space height=”60px” el_class=”noSpace”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”125px” el_class=”noSpace”][vc_column_text]Brought to public light\u00a0with science fiction movies like Minority Report, it is now reality thanks to the power of modern smartphones<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1456484321753{background-color: #ffffff !important;}” el_class=”aRealityRow”][vc_column]

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How it works<\/h1>\n

Augmented reality works by framing the surroundings through your smartphone\u00a0or tablet camera<\/strong> and is activated through the\u00a0recognition of reference images called Markers.<\/p>\n

Framing a photo, a flyer, a book or an object the\u00a0augmented reality app will recognize the reference image and allow you to superimpose virtual content.[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1479402728998{background-color: #f6f6f6 !important;}” el_class=”aRealityRow” el_id=”ar500″][vc_column]

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Marker<\/h1>\n

The marker is essentially the very same\u00a0image the system will have to recognize to activate the virtual content. Thanks to the evolution of this technology, a marker can now be any type of image<\/strong>, and\u00a0it is no longer necessary to enter specific graphic patterns in order to activate its\u00a0recognition (as is the case for QR codes<\/a>).<\/p>\n

This means that any image that has already been printed<\/strong>, such as a catalog, a brochure, a magazine or advertisement can become a\u00a0reference marker, making\u00a0the need to place specific graphical objects obsolete and requiring no additional printing.[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”15316″ img_size=”full” qode_css_animation=”element_from_fade” transition_delay=”0.5″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1463411805958{background-color: #ffffff !important;}” el_class=”aRealityRow”][vc_column]

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What is the difference between an Augmented Reality marker and a QR code?<\/h1>\n

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The QR Code<\/strong> is a two-dimensional bar code<\/strong> consisting of a matrix of blacks squares which allows, if framed with a dedicated app, to transfer text information such as links to websites, part numbers and anything that can be represented by a string of letters and numbers.<\/p>\n

The QR Code cannot however allow you to get information about its three-dimensional localization in real space, making it impossible to superimpose virtual images on it.[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” el_class=”parallaxRow” css=”.vc_custom_1461830424081{background-image: url(https:\/\/www.esimple.it\/wp-content\/uploads\/2016\/02\/vignali-playboy-ar.jpg?id=15537) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column offset=”vc_hidden-xs”]

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PLAYBOY AR<\/span><\/h1>\n

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Animate your magazines\u00a0and
\nmake your communication more interactive and effective<\/span><\/h4>\n

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PLAYBOY AR<\/span><\/h1>\n

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Animate your magazines\u00a0and
\nmake your communication more interactive and effective<\/span><\/h4>\n

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Fields of application<\/h1>\n

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Augmented reality is a flexible technology which can be\u00a0tailored for any specific use<\/p>\n

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Training<\/h4>\n

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Marketing<\/h4>\n

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Sales<\/h4>\n

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Technical support<\/h4>\n

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Portfolio<\/h1>\n

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Virtual reality is a user interface for real-time simulations<\/h4>\n

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\"\"<\/span><\/a>zoom<\/a>view<\/a><\/span><\/span><\/span><\/span><\/span><\/div>
Agos 1,2,3D<\/a><\/h5>Augmented reality<\/span><\/div><\/article>\n
\"\"<\/span><\/a>zoom<\/a>view<\/a><\/span><\/span><\/span><\/span><\/span><\/div>
Lidl We Love Christmas<\/a><\/h5>Augmented reality<\/span><\/div><\/article>\n
\"\"<\/span><\/a>zoom<\/a>view<\/a><\/span><\/span><\/span><\/span><\/span><\/div>
Lidl Sportflyer<\/a><\/h5>Augmented reality<\/span><\/div><\/article>\n
\"\"<\/span><\/a>zoom<\/a>view<\/a><\/span><\/span><\/span><\/span><\/span><\/div>
Natuzzi Re-vive AR<\/a><\/h5>3D configurators, Augmented reality<\/span><\/div><\/article>\n
\"\"<\/span><\/a>zoom<\/a>view<\/a><\/span><\/span><\/span><\/span><\/span><\/div>
Editalia ARte<\/a><\/h5>Augmented reality<\/span><\/div><\/article>\n
\"\"<\/span><\/a>zoom<\/a>view<\/a><\/span><\/span><\/span><\/span><\/span><\/div>
Global Planning<\/a><\/h5>Augmented reality<\/span><\/div><\/article>\n
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Show more<\/a><\/span><\/div>
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CHALLENGE US<\/span><\/h2>\n

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you will be contacted as soon as possible by our staff<\/h4>\n

to find out how to use augmented reality to promote your business<\/h4>\n

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